Camp Quality annual report board game
Loulaki Blue
Illustration
Print design
Packaging
Camp Quality wanted an annual report to tell their story in a fun and engaging way. We developed a ‘Snakes and Ladders’ style board game called Ups and Downs. Players could follow the experience of Will, an eight-year-old with cancer and learn how Camp Quality helped him and his family along the way.
We designed the game board and pieces, question cards, a story brochure and governance report, all housed in custom packaging. The challenge was ensuring the whole kit weighed under 500g and didn’t exceed the dimensions of a large letter!
This project was in collaboration with Loulaki Blue and illustrator Doug Wells.
What we did:
- – Illustration
- – Print design
- – Game design
- – Packaging
